News & Press

Support Your Local 2015 Campaign Launches with Five Key Pillars to Futureproof Local Businesses in Drinks and Hospitality Industry

Posted on 19 February 2015

Members of the Irish drinks and hospitality industry have today launched the Support Your Local 2015 campaign. The campaign is about highlighting the significant financial and social contribution made by the Irish drinks and hospitality industry: employing 92,000 people in every corner of Ireland; buying €1.1 billion worth of Irish inputs, and offering a unique hospitality experience, renowned internationally, in the pubs of Ireland.

At the launch event, the Support Your Local 2015 Policy Document was released, outlining the five pillars on which businesses across the country in the hospitality and drinks industry can thrive: tourism and hospitality; competitiveness; economic contribution; communities and addressing alcohol misuse.

Bart Storan, Campaign Manager Support Your Local:

“Support Your Local…” is about highlighting the positive social and economic impact that the drinks and hospitality industry has in Ireland. This is an industry that creates 92,000 jobs across the country, supporting 12,000 farm families. By saying ‘Support Your Local…’ we are talking about supporting your local farmers; supporting your local distillery; supporting your local pub, restaurant, hotel or independent off-licence; and supporting your local community.”

Seamus O’Hara, Carlow Brewing Company said:

“Brewing in Ireland has an ancient history, which like different beer styles, has evolved over time. The craft food and beer movement that we are currently experiencing across Ireland is refreshing our food and drink offerings in the country’s pubs and restaurants and micro-breweries and micro-distilleries are providing a huge draw for domestic and international tourists. These exciting developments in the beer market are also boosting our high quality drinks exports, truly positioning Ireland as a food and drink island.”

Noreen O’Sullivan, Owner of Rocky O’Sullivan’s in Nenagh, County Tipperary and President of the VFI said:

“Failte Ireland research has shown that the pub is the #1 reason why people come to Ireland, while listening to music in the Irish pub is the #1 reason tourists would return. As well as this, the Irish pub plays a hugely important role in rural Ireland, offering a focal point for community life. Through ‘Support Your Local…’ we are calling on the government to support the drinks and hospitality sector by highlighting five key pillars for success, including the establishment of a taskforce on the future of the rural pub.”

The five key pillars to secure the future of the industry are:

Tourism and Hospitality:From the visitor centres at Guinness and Jameson, to our #1 tourist draw the Irish pub, the drinks industry is a vital part of Ireland’s tourism offering. ‘Support Your Local…’ is calling on the government and state agencies to support members of the Drinks industry as they develop new and exciting attractions for tourists and work with them as they strive to improve the offer for tourists and promote Ireland’s positive image internationally.

Competitiveness: Successive tax increases on alcohol – which have directly added 28 cent to the price of a pint since 2011 – have eroded confidence in the industry and placed Ireland in a position where is has the highest priced alcohol in Europe. ‘Support Your Local…’ is calling on the government to cut excise on beer and spirits by 10 cent and to cut excise on wine by 50 cent.

Economic contribution:The drinks industry makes a significant economic contribution – with 92,000 jobs throughout the country reliant on the sector.‘Support Your Local…’ is calling on the government to bring alcohol taxation levels in line with European norms to facilitate Irish firms that are competing for international investment by reducing excise levels, particularly in the burgeoning Irish whiskey sector.

Communities: The hospitality industry is the hub of the local community and a vital part of the tourism infrastructure. The Irish pub at the focal point of every town across the country. ‘Support Your Local’ is calling on the government to establish a taskforce to support these valuable local businesses and to work to implement measures to ensure their survival.  

Addressing Alcohol Misuse: The industry wants to work with the government to address issues pertaining to the misuse of alcohol in society and is calling on the government to address the sale of cheap alcohol, introduce a statutory ban on price-based advertising and introduce statutory codes to regulate the merchandising of alcohol through the Public Health (Alcohol) Bill.Members of the Drinks Industry Group of Ireland have already signed a pledge identifying a number of key policy areas that will make an impact on alcohol abuse – many of which are included in the Bill.

The ‘Support Your Local…’ campaign is supported and funded by the Drinks Industry Group of Ireland. All members of the group – including suppliers, pubs, restaurants, hotels and independent off-licences are enthusiastically asking people to recognise the massive contribution that the industry makes to local communities across Ireland

T: @supporturlocal


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